About Us

e-Taajir Marketplace is Somalia’s leading online platform connecting businesses and individuals with high-quality products and reliable sourcing solutions. Founded in 2019 as BaashiMart and rebranded in 2023, e-Taajir helps businesses source products from China and offers a wide range of retail products, including electronics, accessories, clothing, shoes, gifts, and men’s suits. Our goal is to provide a seamless shopping experience, empowering businesses and individuals with affordable, high-quality products and excellent customer service.

Vision
To become the most trusted and innovative e-commerce and sourcing platform in Somalia and the Horn of Africa, empowering businesses and individuals with high-quality products and seamless online shopping solutions.

Mission
To provide businesses with easy access to high-quality and affordable products through a reliable sourcing and e-commerce platform.
To simplify the buying process for individuals by offering a diverse range of retail products at competitive prices.
To build a trusted marketplace that enhances the e-commerce experience with secure transactions, fast delivery, and excellent customer service.
To support Somali entrepreneurs by giving them access to a digital marketplace that helps them grow and scale their businesses.
Core Values
✅ Trust & Reliability – We ensure transparency and honesty in all our business dealings, building trust with our customers and partners.

✅ Customer-Centric Approach – Our customers are at the heart of everything we do, and we strive to offer them the best experience.

✅ Innovation & Growth – We continuously improve our platform and services to meet the evolving needs of businesses and individuals.

✅ Affordability & Quality – We provide high-quality products at competitive prices to ensure value for money.

✅ Empowerment & Opportunity – We support businesses by giving them access to a reliable marketplace and sourcing network to help them grow.

✅ Fast & Secure Transactions – We prioritize secure payments and timely deliveries to create a seamless shopping experience.